Training
Training
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/
2026
2026
Branding
Creative
Print + Digital
Website
Packaging
Strategy
Levels
Levels
LEVELS is a hybrid training brand built around structured progression, consistency and community. Rather than relying on traditional fitness aesthetics, the brand focuses on creating a premium, contemporary identity that reflects purposeful training and long term growth.
LEVELS is a hybrid training brand built around structured progression, consistency and community. Rather than relying on traditional fitness aesthetics, the brand focuses on creating a premium, contemporary identity that reflects purposeful training and long term growth.
PROCESS
PROCESS
The project began with defining the creative direction and positioning before establishing a clear creative direction. We developed a bespoke logo system, modular brandmark, typography, colour palette and visual identity centred around progression, balance and forward movement. Every element was designed to work consistently across apparel, digital platforms, signage and social media.
The project began with defining the creative direction and positioning before establishing a clear creative direction. We developed a bespoke logo system, modular brandmark, typography, colour palette and visual identity centred around progression, balance and forward movement. Every element was designed to work consistently across apparel, digital platforms, signage and social media.
Outcome
Outcome
The final identity positions LEVELS as a modern performance brand with a distinctive visual language that stands apart from conventional gyms. The scalable identity system provides a strong foundation for future growth while communicating confidence, structure and community at every touchpoint.
The final identity positions LEVELS as a modern performance brand with a distinctive visual language that stands apart from conventional gyms. The scalable identity system provides a strong foundation for future growth while communicating confidence, structure and community at every touchpoint.
